Chris Menendez
CM Creative



CS50 X (B2C)

How do you make a Harvard computer science course sound approachable?

WEb Content + Social Media Retargeting + Newsletters

The introduction to computer science course (CS50) at Harvard University is known for being one of the best rounded introductions to the field. Harvard’s mission was to share the curriculum with other institutions and help increase computer science literacy across the country. The campaign was humanized through testimonials and the program has seen steady enrollment since 2005.