Chris Menendez
CM Creative



Malaquita (B2B/B2C)

How do you generate commercial excitement while preserving the spiritual traditions of handmade Mexican goods in a high end market?

Magazine article + Event collateral + PRoduct descriptions

For their launch party Malaquita Design wanted a refreshing way to tell a story. With the SLS Pool Terrace as a stage I created a visual and written narrative highlighting objets and fashion pieces. A strong emphasis was placed on explaining the indigenous techniques and spiritual significance of each piece.