Royal Media Partners (B2C)
How do you boost luxury sales in the middle of the ocean?
Lifestyle Magazine + Shopping maps + Dozens of other deliverables
It’s no surprise luxury brands are looking to increase their presence in the cruise industry as the 37 billion dollar industry continues to grow. When RMP needed a production manager and editorial consultant I stepped in to refresh the lifestyle magazines layout and content.
Since the point of sale is at the ports of call (no e-commerce) I focused on creating programming on the ship that got customers excited to shop in port. The onboard jewelry presentations promoted brands in the ranks of Cartier, Rolex, and Audemars Piguet.