Royal Media Partners (B2C)
How do you boost luxury sales in the middle of the ocean?
Lifestyle Magazine + Shopping maps + Dozens of other deliverables
It’s no surprise luxury brands are looking to increase their presence on cruise ships as the 37 billion dollar industry continues to grow. When RMP needed a production manager and editorial consultant I stepped in to refresh the lifestyle magazines layout and content.
Since the point of sale is at the ports of call (no e-commerce) I focused on creating programming on the ship that got customers excited to shop in port. The onboard jewelry presentations promoted brands in the ranks of Cartier, Rolex, and Audemars Piguet.